Northern California is creating champions. The San Francisco Giants are in the middle of a (even year) dynasty, the Golden State Warriors are trying to make history, the Oakland Raiders are building something special, and local Bay Area artist Jay Ant is growing his Believers Circle. With his recent release of White Rabbit, he is showcasing his smooth talking personality over some beats made by some of the Bay Area's best young producers. Some familiar names you might know produced some of the coldest tracks on this EP. iamsu brings the party sound on "Louder" featuring himself and Kool John. P-Lo brings that 90's cruising down the street on a breezy spring Bay Area day sound on the song of 2016 "Let Me Ball." And Jay Ant himself gets behind the boards on just about every song on here, showing his versatility as an artist.
He opens his vocals to the listener on "Let Me Ball." Making himself relatable by talking about a previous relationship he had that may not have went the way he wished. Spitting heartfelt lyrics when he says "I swear it ain't the same, I miss my ol' girl." He follows that up with some lyrics that are relatable to anyone from Northern California who has that loud pack on "Heem" with "Weed strong, very macho. Got pack, BIG pack like Costco." The Bay Area party anthem on this one is "Louder" featuring the Shmop Boyz founder Kool John and HBK's ring leader iamsu. Jay Ant proves he belongs in the game by showing he can stand out on a track with a couple of guys who have a huge following of their own.
If you are someone who celebrates artists who bring a personality to the table, then White Rabbit is something you need to set aside time for and listen to. Northern California is the land of creators and game-changers. Stephen Curry is trying to keep the NBA Finals trophy in the Bay Area, and Jay Ant is creating the sound of a champion that represents his turf. You can check out his album on SoundCloud
***UPDATE*** Jay Ant officially approves this message
Just a man trying to make the most of his time on this planet.